Nazara To Invest INR 15 Cr In Datawrkz To Expand Digital Ad Play

Nazara To Infuse INR 15 Cr Into Its Arm Datawrkz To Expand Digital Ad Play

SUMMARY

Nazara said it has entered into a share subscription agreement with its subsidiary Datawrkz to subscribe to its 4,959 CCCPS for a cash consideration of INR 15 Cr

The investment in Datawrkz provides growth capital to fuel both organic and inorganic growth, enhancing its capabilities and expanding its footprint in the digital advertising ecosystem, Nazara said

Founded in 2013, Datawrkz is an advertising technology provider for publishers, agencies and brands; its product portfolio includes a supply side platform and real time bidding platform

Gaming major Nazara Technologies is looking to invest INR 15 Cr (around $1.8 Mn) in its subsidiary Datawrkz in a bid to expand its footprint in the digital advertising space.

In a filing with the stock exchanges, the company said it has entered into a share subscription agreement with Bengaluru-based adtech company Datawrkz to subscribe to its 4,959 compulsorily convertible cumulative preference shares (CCCPS) for a cash consideration of INR 15 Cr.

“The investment in Datawrkz provides growth capital to fuel both organic and inorganic growth, enhancing its capabilities and expanding its footprint in the digital advertising ecosystem,” the filing read.

The transaction will occur in one or more tranches and is set to be completed within 30 days.

Founded in 2013, Datawrkz is an advertising technology provider for publishers, agencies and brands. Its product portfolio includes a supply side platform and real time bidding platform.

The Bengaluru-headquartered company also has a presence in the US and Singapore. It generated a turnover of INR 104.30 Cr in the financial year 2023-24 (FY24), as compared to INR 157 Cr in FY23 and INR 90.7 Cr in FY22.

The development comes less than a month after Nazara raised INR 855 Cr via preferential issue from investors such as SBI Mutual Fund, CaratLane founder Mithun Sacheti and Aamara Capital to fuel strategic acquisitions and fund business expansion.

Shortly after securing the fresh capital, Nazara acquired gaming agency and platform Trinity Gaming for INR 24 Cr in November.

Earlier this month, Nazara said it would acquire additional stakes in three of its subsidiaries — Nodwin, Sportskeeda’s parent Absolute Sports, and adtech Datawrkz. Further, the gaming major also said it would be making an investment in kids-play centre company Funky Monkeys and edtech startup Learntube.ai.

The move, Nazara said then, was aimed at solidifying its position in the gaming and entertainment market.

Nazara has been on acquisition spree this year, picking up stakes in Pokerbaazi, Paperboat, STAN, Fusebox, Ninja Global FZCO, Freaks 4U and Circle of Games.

Nazara reported a 33% decline in its consolidated net profit to INR 16.24 Cr in the September quarter of the ongoing fiscal year (Q2 FY25) from INR 24.18 Cr in the corresponding quarter last fiscal.