Mystore Rolls Out AI-Powered Semantic Search To Increase Product Visibility On ONDC

ONDC-connected marketplace Mystore has introduced an AI-powered semantic search feature on its buyer and seller apps to increase visibility of products.

Underpinned by Google Cloud’s GenAI platform Vertex AI, Mystore’s new feature aims to help sellers and buyers on the ONDC network by providing them with accurate query interpretation, tailored product recommendations to meet customers’ needs and quick search results to drive more traffic.

The integration of AI-based semantic search into the Mystore Seller App will help sellers improve their product visibility and sales on the ONDC Network.

By providing accurate and relevant product matches to buyers, Mystore’s new offering will further enhance the buying experience.

Commenting on the development, T Koshy, CEO of ONDC said, “Mystore’s … AI-powered semantic search on the ONDC Network … not only enhances the shopping experience but also levels the playing field for sellers of all sizes, enabling them to compete purely based on the relevance and quality of their products/services.”

“Google Cloud’s Vertex AI is enabling high quality searches for Mystore and ONDC enabling better discoverability and thereby enabling buyers and sellers to seamlessly connect on the platform,” said Bikram Singh Bedi, vice president and country MD at Google Cloud India.

Founded by Rajiv Kumar Aggarwal in 2022, Mystore offers ecommerce solutions to small and medium-sized enterprises (SMEs), direct-to-customer and (D2C) brands join the ONDC network and reach new customers pan-India.

With its buyer and seller app, Mystore enables seamless buying and selling via the ONDC network and also helps brands set up dealer-network-based quick commerce platforms.

Mystore CEO Aggarwal said that its AI-powered semantic search tool can increase ecommerce conversion rates by up to 25% and boost buyer engagement by providing highly relevant search results.

This comes a month after the Centre launched a new initiative to onboard 5 lakh micro and small businesses onto the ONDC platform. The MSME Trade Enablement and Marketing (TEAM) scheme aimed at facilitating this, was launched by Union Minister for Micro, Small & Medium Enterprises (MSMEs) Jitan Ram Manjhi with a budget of  INR 277 Cr for three years.