It has been around two weeks, to Myntra’s app only status. Where brands like Snapdeal (75% mobile orders) and Amazon (45% mobile traffic) are still testing waters, Myntra has already set off the sail. The industry biggies, although in no mood of ‘following soon’, are definitely watching closely the trend this move might lead to. They say “Future is mobile” and Myntra, with 90% traffic and 70% orders from mobile, might get a first mover advantage with this. Also, it was in news that soon Flipkart, its parent company, will also follow the trend in next one year.
However, the consumer views are driving another story along. According to a survey done by CouponRani team, 51% people are NOT comfortable shopping only through mobile app. While 63% prefer shopping through website on desktop or laptop, for 61%, the major concern was the product viewing time. Since the viewing space is limited, a lot of clicks and scrolls are needed to check the products as well as the reviews and other details. Payment security is yet another major concern for 42% of the respondents, but 70% find COD or Digital wallet a way to handle this.
And why do we go too far? A tweet posted in the Myntra’s testimonial section on web homepage says the same story.
Where many shoppers are already in love with the app, some are also criticizing it for its intrusiveness. Here is what people think “Why Myntra has gone app-only”?
1. Cost Optimization: Maintaining both the web and mobile site seems costly. Also, advertising on app is cheaper than the desktop version.