Last week’s biggest news from India’s Ecommerce Industry, which caught many off-guard was the acquisition of a San Fransico based FITIQUETTE by India’s premier fashion ecommerce platform, Myntra. This acquisition will strengthen and expand Myntra’s technology platform and drive transformational change in the online shopping space in India by providing world-class experience to its customers. This is Myntra’s second recent acquisition in the U.S. The first, in November 2012, was of New York-based Exclusively.in, which powers the private label vertical, Sher Singh.
FITIQUETTE is the first virtual dressing room of its kind globally, enabling online shoppers to virtually ‘try before they buy’, providing an online shopping experience which is very similar to the offline model. FITIQUETTE’s innovation generates a virtual mannequin based on various body types to which users can further adjust each specific measurement according to their body until it closely mirrors their own. What is unique about it is that the clothing we select is represented true to size based on a series of measurements. (Example. S, M, L, XL).