We bring to you this week’s must reads, your weekly resource of some of the curated articles from around the web
The Data Used To Evaluate Marketplace Traction
Ever wondered how investors and venture capitalists make decision to invest in startups, is it their potential or their user base or maybe both. Versionone, which is a VC firm who has startups like angelList, indiegogo and wattpad in its portfolio has come with a meticulous list what parameters are taken into a consideration before investing. For instance, to get a sense of product-market fit total number of downloads and users count as a factor just like sources of traffic for users in another.
Read here to get your hands on all those factors.
The Future of Digital Advertising Is Changing Tremendously
Advertising has kept up its pace with change in technology. With ads being popped up now and then on facebook or mobile’s screen, they need to have something to be of use, relevance. Facebook has passed the idea of feeding irrelevant ads to users which led to target advertising, where a user’s activity, like and dislikes are mapped and ads are tailor-made that way. A whole plethora of ad-tech companies have risen up to fill in the rest of the web’s inventory, but no dominant player has emerged until now when Verizon acquired AOL for its monetizing need through advertisements.
Read here to get a glimpse of future of advertising.
Everything About Elon Musk And His Dream, His Company SpaceX Which Almost Killed Tesla
Elon Musk, renowned entrepreneur behind SpaceX and Tesla Motors has made round of success in his earlier life as well. The article tells about how he started with Zip2 in 1995 and ventured into other sectors as well. This restlessness out of curiousity make him a success in every venture. There were times when he hit rock bottom, Tesla running out of cash, SpaceX not taking and more.