We bring to you this week’s must reads, your weekly resource of some of the curated articles from around the web
How to Price Saas Products In India
Software as a service is on a rise and is most sought after thing by customers to reap benefits from the provided service but providers often encounter the problem of pricing their product. There are users who can work with your basic free service as well, the tricky part is how to convert them into paid users. For that, you need at attractive pricing strategy and here is a list of know-hows you need to keep in mind when pricing Saas products.
Read here for the full story.
Pitch Deck Collection Of 42 VC Funded Startups
Startups usually start with enough enthusiasm and passion that they even dream of reaching the moon but all this passion fades away when they run out of money and things go south when no investor is ready to invest. Question arises what usually goes wrong when startups pitch, maybe their product has lost its charm or their pitch was boring and couldn’t stir anyone’s interest. As learning is directly proportional to experience. Here are 42 Pitch Decks of startups which have been funded by VCs.
Take a Look To Know What Made These Pitches a Success.
Why Indian Startups Like Advertising On TV
Indian startup ecosystem amped up 5 times within a year which led to requirement of great measures to expand their reach and no matter how techy these startups are they chose the traditional way to advertise,TV. Television still has its own audience hooked up to it, mostly elders and teens. An Indian family still considers watching tv together a social activity and using it as a marketing medium helps in reaching masses.
Read here to know the reasons
Inside Story: What Happens in Netflix’s ‘Shu’
Netflix’s headquarters have a small, paper white chamber call the Shu which is an homage to its popular series Orange Is The New Black. The cage is actually an enclosure where company tests latest TV sets as a part of a new program which includes rewarding TV makers that have designed sets on which Netflix shines. This program tests for things like turning on quickly and improved Netflix experience.
Read here to know why company is doing so.
Instagram’s War on Porn- Why Such Users Do Not Back Down
Since Facebook has acquired Instagram, it has made some stringent measures to curb nudity on its platform. There are profane hashtags which are trending which the company is unable to do away with whereas recently it took down a menstruating girl’s photo and seek to ban stretch marks and menstrual blood. While banning drug use, child pornography, explicit violence and the like can all be understood, Instagram is still positioning itself as the arbiter of what is acceptable to share, and what doesn’t provide “end-user value.”
Read here to know more reasons given by the company on this move.
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