Having worked for more than a year on their social media project, Mu Sigma’s former CEO Ambiga Subramanian and ex-head of operations Goutham Ekollu have recently announced their plans to launch hyphen.social, a social-networking application. The duo has already registered a company named Vittr in January 2017 that will launch the social media app under its brand.
Ambiga Subramanian was the CEO of the unicorn Mu Sigma till September last year, which her ex-husband had founded in 2004. However, after the split, Ambiga not only left the company but also sold all the 25.5% stakes that she owned back to Dhiraj. Inc42 had reported in September 2016 that she would be launching her own startup soon.
The social media app hyphen.social will be launched within next few weeks, reports ET. The app leverages a number of features such as anonymity and ability to track down the origin of a post. The app will allow users create their own groups giving group admin the authority to decide whether a particular post can be shared outside the group or not.
While 50% shares of Vittr is held by Ambiga, the remaining 50% stakes is owned by Ekollu along with his wife.
Speaking of the app, Ekollu told ET that both he and Ambiga had discussed the need for anonymity on a social media platform. This could work in an office environment among colleagues, at an official team meeting, among students in colleges sharing feedback about their professors, or while planning an inter-college event or party.
Recently, social media app Sarhah had become an instant hit owing to its anonymity feature. Among other social media platforms providing anonymity features are Yik Yak, Secret and Whisper.