A few weeks after scaling its business operations in India by establishing its headquarters in Kolkata, MobileWalla, the US-based next-generation consumer data company, has raised $12.5 Mn in a Series B funding round.
The investment was led by New York-based GCP Capital with participation from its existing investor, Madrona Venture Group, and a new investor, ATW Partners.
Anindya Datta, CEO and founder of MobileWalla, said, “We have been expanding our global footprint, and we can now put real resources in geographies like Japan, Korea, India, and Australia, all of which have such incredible growth potential.”
MobileWalla also has offices in NYC and Atlanta in the US, Australia, London, and Singapore. Additionally, the company is looking to grow its data science team, enhance its ability to take strategic data acquisitions from partners, and make them even better and more precise. “Our ability to combat fraud, predict age and gender, and verify footfall traffic will all take a leap forward this year,” Datta added.
MobileWalla claims to be the only consumer intelligence platform that can analyse audiences persistently as they evolve on a global scale, thereby encompassing demographic, behavioural, and systems-usage information for more than 1.3 Bn consumers across 31 different countries.
In an earlier interaction with Inc42, Datte had stated that MobileWalla doesn’t do what Neilson or Comscore might be doing. “If you need to reach women aged between 18-35 in India, we will give you an audience segment, say of 6.5 Mn devices, which belong to this particular age group. You can take it and then, with the help of companies like Inmobi, can push data as per the need of your campaign,” he explained.