Mumbai-headquartered mobile gaming startup Nazara Technologies has forged an alliance with Amazon to provide localised Indian gaming experience on Fire TV. With this, the company’s offerings will now be available online (TV), in addition to mobile, thus enabling Nazara to widen its reach.
Amazon Fire TV offers access to a vast selection of movies and TV shows, popular apps, and features designed specifically for customers in India, including voice search for Amazon Video titles in Hindi and English.
Commenting on the development, Jayshree Gururaj, Director of Amazon Devices said in a statement, “In a year since launch, our customers have loved the experience to stream their favourite content right into their living rooms. We are constantly increasing our selection on the Fire TV Stick and are excited to have Nazara on board. This addition brings some of the most popular games to our customers.”
As part of this alliance, Nazara intends to bring its freemium games focused on children under the age of 11 years on the Amazon Fire TV platform, starting off with its flagship title ‘Chhota Bheem Speed Racing’.
Nazara has licensed a range of intellectual property for popular children’s brands such as Chhota Bheem, Motu Patlu, Shikari Shambu, Suppandi and Mighty Raju for developing and publishing freemium mobile games.
Speaking on the newly-forged partnership, Manish Agarwal, CEO of Nazara Technologies, added, “We aim to leverage our games incorporating popular kids IPs, with simple graphics and strengthen the ‘in premise’ gaming experience of children who play Nazara’s games on mobile devices. We believe that through Amazon Fire TV we would be able to bring the experience of our freemium games on television in an intuitive and fun way which can be enjoyed by consumers right from their own homes.”