Accelerating its journey towards creating a holistic service ecosystem, Micromax Informatics, the world’s 10th largest handset maker, today announced its investment in a consumer technology and AI-based startup ‘One Labs’ to bring users closer to smarter user experiences.
Commenting on the development, Vikas Jain, Co-Founder, Micromax Informatics said, “At Micromax our emphasis is to drive innovations through software and services that would add a layer to the device ecosystem. A large chunk of our efforts is now concentrated on coming up with products and services which act as solutions to the needs of the fast-evolving consumers, empowering them with the latest technological innovations and eventually becoming an extension of their lifestyle.”
“Given the fact that, artificial intelligence is the future of device ecosystem, we look forward to seeing how the partnership with One Labs will enable us to enhance user experience even further,” Jain added.
The move further highlights Micromax’s focus on strategically collaborating with partners to provide customised offerings to its users. In the past, Micromax had partnered with tech startups like Ixigo, Healthifyme, IndusOS, Gaana.com and others, to develop strategically relevant deployments of software that leverage its consumer footprint.
Rahul Gupta, the CEO and Co-founder, One Labs said, “We are proud to be working Micromax to bring over 100 million Micromax consumers closer to our compelling platform. While phone hardware is getting smarter and more efficient, we wanted to make apps smarter. Like Mobiles replaced pagers, we foresee that in a few years all in one app like inOne will replace the need to download separate apps for different use cases.”
The flagship product of One Labs, founded by Rahul Gupta, Ankit Sharma, and Aashish Gupta, is ‘inOne’ which is a platform to access apps across multiple genres from food, shopping, travel, deals, cabs, news, recharge, games and more from within a single app.
In addition, One Labs has created an AI enabled voice or chatbot solution called One Assistant which packages services provided on ‘inOne’ in a virtual assistant format.
‘inOne’ will be pre-embedded in Micromax devices and will further augment the features available to users on its Around platform.
inOne – The All in One App Platform
The inOne platform currently hosts 50+ apps, combined in a neat package of under 10mb and can be downloaded from the Google Play Store. Some of the apps accessible on the inOne platform are Zomato, Ola, Uber, Flipkart, Amazon, Snapdeal, Housejoy, Nearbuy, Urban Clap, ixigo and BookMyShow.
By virtue of combining apps, inOne enables price comparison across categories. For instance, Shoppr and TabShop @inOne compare prices across Flipkart, Amazon, Snapdeal and Paytm. So whether it is buying a phone or camera or anything else – the user gets the best price possible.
Additionally, the low memory footprint of inOne drastically helps save space of up to 3GB and reduce background activity on your mobile device. This significantly improves the performance and battery life – a core problem faced by all smartphone users.
The funding will be used for further product development and have 200+ apps on the platform within the next 12 months by opening inOne to third-party developers and making it an instant app platform. Combining 50+ apps in less than 10 MB required a mammoth tech effort and the team has several patents in the pipeline on their technology.