Metrics To Look At D2C Brands Are Evolving: RPSG Capital Ventures’ Abhishek Goenka

Metrics To Look At D2C Brands Are Evolving: RPSG Capital Ventures’ Abhishek Goenka

SUMMARY

RPSG Capital Ventures focuses on metrics such as net promoter score (NPS), user cohorts, retention, lifetime value (LTV), among others, for investing in D2C brands: Goenka

Speaking at Inc42’s ‘The D2C Summit 3.0’, Goenka said he finds relevance in understanding the customers’ love towards the brands, irrespective of the stage they are in

Goenka was speaking at a session named ‘Riding The D2C Boom: Coping With The Ever-Evolving Funding Landscape’

Metrics to value startups keep changing with time, and the same for D2C brands are evolving, reiterated Abhishek Goenka, head and CIO at RPSG Capital Ventures, during Inc42’s ‘The D2C Summit 3.0’.

Goenka said that when it comes to investing in the D2C brands today, his firm focuses on the metrics such as net promoter score (NPS), user cohorts, retention, lifetime value (LTV), among others.

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