The house of brands unicorn’s total operating revenue surged over 137% to INR 499.6 Cr in FY23 from INR 210.4 Cr in the previous fiscal year
In line with the rise in operating revenue, Mensa Brands' total expenses jumped 142% year-on-year INR 763.2 Cr in FY23
On a unit economics basis, the startup spent around INR 1.5 to earn every rupee from operations
House of brands unicorn Mensa Brands’ consolidated net loss more than doubled to INR 227 Cr in the financial year 2022-23 (FY23) from INR 96.6 Cr in the prior fiscal year due to higher cash burn, as per the filings of its Indian entity with the Registrar of Companies.In a statement, Mensa Brands said, “We are very pleased with our overall operating performance. Our FY23 revenue is up almost 4X to over INR 1,200 Cr making us one of the largest DTC companies in India. Seven of our brands are now over 100 Cr ARR and many of these have grown 5-6X since Mensa taking over; 90% of the brands are profitable at the EBITDA level and we are at break-even at the corporate level.”
As a startup that owns and operates several consumer brands such as Pebble, MyFitness, Dennis Lingo, and others, Mensa Brands earns a majority of its revenue from sale of products.