Men are from Mars and women are from Venus, this adage has made all the difference between genders. Though in this age the difference are becoming non-existent day by day. The popular notion of women driving shopping trends was applicable only till the time ecommerce didn’t exist in our lives and now men can be as lazy as they want and still shop for themselves.
Even if ecommerce has facilitated them, there are some tendencies and shopping patterns solely based on their gender.
Cashkaro recently did a survey on the difference in behavior between men and women when it comes to online shopping and came away with some interesting insights! We bring to you the following factual figures to make things more clear.
Apps Only Online Stores. Yay or Nay?
Ecommerce players now make their platform app only given the increasing use of mobile and its ease of access. Findings reveal that 51% women don’t believe that this move affects their shopping habits. Men on the other hand like to stay old school with 56% disagreeing with the move.
Women prefer ‘Cash on Delivery’, men don’t mind going the e-way
Survey results show that men prefer to make online transactions with 43 % preferring debit cards whereas for women, Cash on delivery is the most popular mode with 41%.
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Categories they are wary of shopping online
Men are most skeptical of buying real estate online with 40% tipping it as their most wary category. While 60% women still don’t trust online portals for purchasing expensive jewelry. Whereas 26% males are wary of buying medicines online while on the other hand only 7% women eschew from buying medicines online.
Women shop more, having a bigger average ticket size
The average ticket size for women is between INR 5000/- & INR 10,000/-, while the average ticket size for men stands between INR 2000/- & INR 5000/- .Even though men make more online transactions than women, women have a higher average order value on online shopping.
Whom do they primarily shop for?
Men and women not only have different patterns, they also differ when it comes to shopping online for someone else. While 30% men shop for themselves, 45% women do so. Survey revealed that around 25% women shopped for their spouse while 42% men do the same.
Encouragement To Shop Online
Men and women seem to be encouraged to shop online by same things- cashback, coupons and discounts. While 38% men shop because of discounts which can be availed online, only 31% women shop because of discounts. The main reason for women was Cashback & coupons with 41% women shopping because of them and 35% of men for same.
Other key takeaways included
- Best time to shop where 35% women do their online shopping during the afternoon time while 38% men prefer the evening.
- Top categories of purchase for both men and women was technology.
- 35% men and 34% women indulge in buying mobiles & other electronic gadgets online while fashion & lifestyle comes a close second for women and movie/travel tickets for men.
- Online recharge (Mobile or Bills) is popular with both the genders.