MeitY’s Advisory On Deepfakes: Comply With IT Rules Or Face The Music

MeitY’s Advisory On Deepfakes: Comply With IT Rules Or Face The Music

SUMMARY

The advisory directs intermediaries to inform end users about prohibited content, particularly those specified under Rule 3(1)(b) of the IT Rules

Digital platforms are legally obligated to report legal violations to enforcement agencies, the advisory said

MoS IT Rajeev Chandrasekhar also warned social media platforms of legal consequences for violation of provisions of IT rules

Amid the ongoing debate around deepfakes, the Ministry of Electronics and Information Technology (MeitY) on Tuesday (December 26) issued an advisory to all social media platforms to comply with existing IT rules and ensure deepfakes and the misinformation enabled by them are curbed.

The advisory by the IT ministry directed intermediaries to inform their respective users ‘clearly and precisely’ about what kind of content is prohibited, especially the ones specified under Rule 3(1)(b) of the IT Rules. Rule 3(1)(b) of the IT Rules aims to ensure platforms identify and promptly remove misinformation, false or misleading content, and material impersonating others, including deepfakes.

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