Meet The 14 Startups From Peak XV’s ‘Surge 10’

Peak XV Partners has announced the list of the startups selected for the 10th cohort of Surge, the venture capital firm’s seed stage platform to back early stage startups. 

Peak XV has selected 14 startups under this cohort. Each startup can receive up to $3 Mn in seed funding. 

The cohort focuses on sectors such as AI, developer tools, consumer brands, next-generation fintech, and healthcare. Beside India, the selected startups are from various countries like Singapore, the Philippines, China, the UAE, Australia, the UK, and the US.

The founders of the selected startups will receive full-stack support and dedicated partnership from the Surge investment team and the operating team, including hiring, product, tech and marketing, the venture capital firm said in a statement.

The programme claims to offer resources worth over $2 Mn, including cloud storage, marketing tools, software, services and more.

Overall, Peak XV, which is a prominent investor in the Indian startup ecosystem, has supported over 140 startups via the Surge programme. Scaler Academy, Khatabook, Log9 Materials and Plum are among some of the popular startups from the past cohorts. 

“The Surge 10 programme will run from October 2024 to February 2025, featuring a mix of in-person and online sessions and events focused on founder development, go-to-market strategies, product, sales refinement, brand building and more,” Peak XV said in a statement. 

Speaking about the new cohort, Peak XV MD Rajan Anandan highlighted the focus on AI and said that all six startups selected for Surge 10 are AI application companies. “… three are vertical AI companies, one is enterprise AI company and two are prosumer companies,” he said. 

“Besides, there are two developer tool companies, four consumer companies, two consumer brands, two offline healthcare special companies, and two fintech companies,” he added.

Rajan also pointed out that the programme has selected an offline healthcare company for the first time. Both in terms of geography and sectors, this is the most diverse cohort, he said. 

Now, let’s take a look at the startups selected for the cohort. 

Startups Based In India 

Ambak

Founded In: 2023
Founder: Raghuveer Malik, Rameshwar Gupta, Rashi Garg
Headquarters: Delhi NCR

Ambak is a fintech platform that connects homebuyers and distributors with lending partners. The startup aims to revolutionise the home loan industry in India by providing transparency, efficiency, and security to both customers and home loan distributors.

The Health Factory

Founded In: 2018 

Founder: Vinay Maheshwari, Mohit Sankhala, Jos Vast
Headquarters: Mumbai

The Health Factory is a health focused packaged baked goods brand that aims to transform bread consumption in India with offerings including high-protein, vegan, and zero-maida (refined flour) breads.

SalarySe

Founded In: 2020
Founder: Mohit Gorisariya, Piyush Bagaria, Saumeet Nanda
Headquarters: Delhi NCR

SalarySe is a fintech startup that aims to revolutionise how India’s 100 Mn salaried employees manage their finances. By leveraging the growing credit-on-UPI ecosystem, SalarySe enables users to spend, save, invest, and plan their salaries efficiently, helping alleviate financial stress.

Tailcall

Founded In: 2022
Founder: Tushar Mathur
Headquarters: Mumbai

Tailcall’s application programming interface (API) platform claims to improve developer productivity, reduce infrastructural complexity, and save costs. 

Parseable

Founded In: 2022
Founder: Nitish Tiwari
Headquarters: Bengaluru

Parseable is an open-source, cloud-based platform designed for the modern cloud-native ecosystem, enabling developers to efficiently store and manage logs while providing powerful log analytics capabilities.

Dezy

Founded In: 2019
Founder: Hitesh Kakrani, Dr. Jatin Kakrani
Headquarters: Bengaluru

Dezy aims to redefine the dental care experience by bringing together consumer convenience, technology, and dental expertise.

Stealth

A specialty healthcare startup currently operating in stealth mode.

Startups Based Outside India 

Amaani

Founded In: 2023
Founder: Shubham Poddar
Headquarters: Dubai, UAE 

Amaani offers beauty and wellness products. Its flagship brand AÏZA is a premium skincare and haircare inspired by the Middle East’s rich ingredients and rituals.

Auquan

Founded In: 2018

Founder: Chandini Jain, Shubh Jain
Headquarters: London

Auquan is an AI innovator automating deep work in financial services. It claims to liberate finance industry professionals from time-consuming manual tasks so they can focus on higher-value work and make faster, more informed strategic decisions.

Clout Kitchen

Founded In: 2024
Founder: Gabriel Lopez, Justin Gorriceta-Banusing, Marcel Feldkamp
Headquarters: US

Clout Kitchen is a consumer AI startup that creates interactive experiences for gaming and pop culture.

Dubbing.ai

Founded In: 2021
Founder: Kevin (Tiange) Ling
Headquarters: Singapore

Dubbing AI claims to enhance audience engagement through immersive role-playing and voice transformations, improving streaming presence and communication in virtual settings, all in real time.

Wobot

Founded In: 2024
Founder: Adit Chhabra, Tanay Dixit, Tapan Dixit
Headquarters:  California

Wobot AI is an AI-based integrated video analytics solution which offers vision base process compliance by instilling AI SaaS tools into existing CCTV cameras. It intends to help organisations in the food, hospitality, manufacturing, retail, and pharma industry to reduce the cost of monitoring and risk of non-compliance.

OrbitShift

Founded In:2022
Founder: Saurabh Mishra, Swapnil Saykar
Headquarters: San Francisco Bay Area

OrbitShift is an AI-native sales operating system that claims to accelerate enterprise sales motions with account insights, actionable recommendations, RFP/ RFI response generation, and targeted content generation.

Brainfish

Founded In: 2022
Founder: Ajain Vivek Thankaswamy, Daniel Kimber
Headquarters: Sydney

Brainfish is an AI-powered customer support platform for online businesses.