Meet The 10 Startups In Second Cohort Of Accel’s Accelerator Programme Atoms

Venture capital firm Accel’s accelerator programme Atoms has launched its second cohort, featuring 10 homegrown early-stage startups. 

Atoms will invest $250K non-dilutive capital in the selected pre-seed and seed-stage startups from India. The programme also offers one-to-one mentorship by veteran industrialists and access to Accel’s international community to the startups selected for the cohort. 

“The zero-to-one journey for an entrepreneur is the most challenging as it sets the foundation for the company. Having been the VC firm of choice for many companies, Accel has a deep understanding of what founders need from the very beginning of their journey. Atoms is created to assist these founders in their journey to build successful companies,” said Prayank Swaroop, partner at Accel India.

Founded in 2021, Atoms is a 100-day accelerator program that helps selected startups scale their businesses through workshops, setting objectives and key results (OKRs) and building a peer community, among others. 

Atoms has so far backed a total of 24 Indian startups across diverse sectors like SaaS, B2B marketplaces, Web3, D2C, hardware, health and wellness. These startups have secured aggregate funding of over $100 Mn from VCs and investors till date.

Some of the entrepreneurs offering mentorship under the Atoms programme are Swiggy’s Nandan Reddy, Chargebee’s Germain Brion, Urban Company’s Raghav Chandra and CRED’s Harish Sivaramakrishnan. 

Over the years, Accel has backed Indian startups like Flipkart, Freshworks, Infra.Market, Cure Fit, Mensa Brands, Moglix, Ninjacart, Swiggy, Stanza Living, Urban Company, and Zenoti. 

10 Startups In Atoms’ Second Cohort

• Startup Name: BRIK
• Founded In: 2022
• Founders: Francis Anugerah, William Lunt, Alan Budiarto, Ria Astika
• Headquarters: Singapore, Indonesia, India
• Sector: Construction marketplace

BRIK is a construction materials marketplace that offers concrete, precast products, aggregates and construction chemicals to individual customers and retail outlets

• Startup Name: Databrain
• Founded In: 2022
• Founders: Rahul Pattamata, Vysakh Sreenivasan
• Headquarters: San Francisco, India
• Sector: SaaS 

Databrain has built a full-stack business intelligence tool that helps data teams of different organisations collaborate, add governance and operational metrics

• Startup Name: DhiWise
• Founded In: 2021
• Founders: Vishali Virani, Rahul Shingala
• Headquarters: Surat
• Sector: SaaS

DhiWise is a programming platform that allows software developers to convert their designs into mobile-based and web-based applications. It automates the app development lifecycle and simultaneously generates modular and reusable coding.

• Startup Name: Dpanda  
• Founded In: 2021
• Founders: Rajat Dhanda, Gaurav Gupta
• Headquarters: Gurugram
• Sector: Enterprisetech

Dpanda enables ecommerce platforms to offer online shoppers a seamless shopping experience without leaving their host site.

• Startup Name: Fishlog
• Founded In: 2020
• Founders: Bayu Anggara, Reza Fahlepi, Abdul Halim, Rizqi Akbar Amirullah 
• Headquarters: Indonesia, India
• Sector: Logistics

Fishlog is a B2B logistics platform that helps fisheries streamline the seafood supply chain. It also facilitates cold storage warehouses to improve their utility by connecting them with more fishermen, distributors and buyers. 

• Startup Name: Gut Wellness Club 
• Founded In: 2019
• Founders: Anita Shet, Dr. Swarnalatha Chandhran
• Headquarters: Bengaluru 
• Sector: Healthtech

Gut Wellness Club offers ayurveda, naturopathy and yoga-based solutions to deal with stomach-related problems. 

• Startup Name: Mello
• Founded In: 2021
• Founders: Abhilash Bolla, Shrrinesh
• Headquarters: Bengaluru
• Sector: Media and Entertainment 

Mello is an online community platform that lets users discover nearby experiences like dancing class and yoga class, and attend them and learn from experts by paying a fee for the session.

• Startup Name: Ripik
• Founded In: 2020
• Founders: Pinak Dattaray 
• Headquarters: New Delhi
• Sector: Enterprisetech 

Ripik offers enterprise AI applications for manufacturing companies to help improve their bottom line within a period of 3-6 months

• Startup Name: Upflowy 
• Founded In: 2020 
• Founders: Guillaume Ang, Mathew Browne, Alexandre Girard 
• Headquarters: Australia, India
• Sector: SaaS

Upflowy helps businesses build and optimise web experiences. It also allows them to test signup experiences, sales lead funnels, customer onboarding and more

• Startup Name: Youshd
• Founded In: 2022 
• Founders: Sarabmeet Kallar, Meghna Bansal
• Headquarters: US, India
• Sector: B2B

Youshd helps D2C brands reduce their customer acquisition costs. It integrates with online stores of D2C brands and enables consumers to procure products as well as share product reviews in exchange of monetising benefits.