Mattel’s Barbie Now A Part Of Kiddopia; App Plans Theme-Based E-Learning

Mattel’s Barbie Now A Part Of Kiddopia; App Plans Theme-Based E-Learning

SUMMARY

Paper Boat, the creator of Kiddopia, has added Mattel Inc’s Barbie to its digital learning app and plans to integrate games themed on the iconic brand later this year

It will help the learning app to offer education, blending it with games and entertainment.

Back in December 2024, the Narazara-owned company inked an agreement with children-focused media production company Moonbug Entertainment to which gave Kiddopia access to Moonbug’s property ”Little Angel.”

Paper Boat, the creator of Kiddopia, has added Mattel Inc’s Barbie to its digital learning app and plans to integrate games themed on the iconic brand later this year.

In an exchange filing, Nazara Technologies, which owns 100% stake in Paper Boat, mentioned that the collaboration with Mattel Inc will bring Barbie to Kiddopia’s educational platform, designed to nurture creativity, problem-solving, and learning among young users. It will help the learning app to offer education, blending it with games and entertainment.

“This partnership will offer an exciting new way for kids to learn and play, combining the fun of Barbie with Kiddopia’s educational ecosystem,” said Dhaval Sheth, COO of Kiddopia.

Founded by Anupam and Anshu Dhanuka in 2012, Kiddopia is an e-learning platform for kids in the US which aims to blend kids education with exciting and interactive games to boost learning for our little ones.

Nazara Technologies bought stakes in Paper Boat Apps Pvt Ltd in two trenches. In 2019, Nazara acquired a 50.91% stake in Paper Boat Apps and in July last year, the gaming major completed the 100% acquisition of Paper Boat at INR 300 Cr.

Paper Boat App has been enhancing its Kiddopia platform with new offerings lately. Back in December 2024, the Narazara-owned company inked an agreement with children-focused media production company Moonbug Entertainment to which gave Kiddopia access to Moonbug’s property ”Little Angel.” This integration led to the development of a series of interactive activities and games for children.

Last week, Nazara also raised INR 495 Cr via preferential issue from Axana Estates LLP to boost its aims to become a leader in the gaming and digital entertainment sectors.

The gaming platform has been expanding its portfolio with multiple acquisitions last year. In December it announced to take additional stakes in its subsidiaries–NODWIN, Sportskeeda’s parent Absolute Sport, and adtech Datawrkz and made new investments in kids-play centre company Funky Monkeys and edtech Learntube.ai.

Nazara Technologies’ stock closed at INR 942.55 on the BSE today (On January 31) , up 2.55% from its previous close.

Though regarded as an infamous sector in the Indian startup ecosystem, funding in the edtech sector surged from $283 Mn in 2023 to $568 Mn in 2024, an Inc42 report said.

According to the Inc42 report, the edtech sector in India is expected to become a $29 Bn opportunity in India growing at a CAGR of 26% in the next five years.

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Mattel’s Barbie Now A Part Of Kiddopia; App Plans Theme-Based E-Learning-Inc42 Media
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