Magicpin Ventures Into Logistics Aggregation Space, Eyes 1 Lakh Daily Orders

Hyperlocal delivery startup Magicpin has forayed into the logistics aggregation segment with the launch of its new vertical Velocity. 

The platform will offer aggregation services for third-party logistics (3PL) providers such as Shadowfax, Dunzo, Rapido, Porter, Ola, Zypp, among others. 

The company said that Velocity will offer hyperlocal deliveries within 30 minutes, map-based live workforce tracking, real-time order status updates, and integrated customer feedback mechanisms.

The company added that the new plug-and-play platform will be available for integration for businesses of all sizes. 

In a statement, the company said that the new vertical will look to address the “challenges posed by the fragmented nature of the logistics market, where no single third-party logistics (3PL) provider has been able to dominate vertically or horizontally due to the scattered demand patterns of brands”.

While the new vertical is currently averaging 5,000 orders per day, it plans to scale the number to more than 1 Lakh orders daily. It also claims to serve 20 companies including KFC, Burger King, Rebel Foods, Eat Club, among others. 

“With its superior customer experience, cost-effectiveness, and plug-and-play functionality, Velocity by Magicpin empowers businesses to scale effortlessly and thrive in today’s competitive market… Moving forward, we are planning to scale up significantly, aiming to handle over 1 Lakh orders daily,” said Magicpin cofounder and CEO Anshoo Sharma.

The full-fledged rollout comes nearly three months (75 days) after the Zomato-backed startup undertook a trial run of the new platform. As per Magicpin, the pilot saw Velocity clocking 3 Lakh orders for more than 20 brands during the period.

The new offering comes at a time when the Gurugram-based startup has rapidly ramped up its operations and focussed on expanding its footprint on ONDC. In November 2023, the hyperlocal startup clocked more than 10 Lakh orders during the cricket World Cup matches. 

Not just this, Magicpin also integrated Domino’s Pizza’s network of stores on the ONDC last month. On top of that, the startup has also last year signed a pact with the National Cooperative Consumers Federation of India (NCCF) and the ONDC to sell groceries online. 

It competes with the likes of PhonePe-backed Pincode and is also building a full-stack SaaS platform for sellers and buyers looking to jump the ONDC bandwagon.