The Bangalore-based enterprise mobility solutions company Nivaata Systems Pvt Ltd, which operates under the brand Verayu, a location intelligence platform for enterprises has raised an undisclosed funding from GWB Group in addition to further investment from Blume Ventures. Nivaata also offers a GPS tracking device called Yantra.
The company will use the funds to invest in infrastructure, people, verticalized products and customer acquisition with an aim to expand further.
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Nivaata was founded in 2007 by Sriram Kannan, a computer science engineer. Prior to setting up Nivaata, he had worked at i2i TeleSolutions and Texas Instruments.
Nivaata mainly works in areas of route planning and tracking. In addition, it helps organisations automate and optimise distribution and planning, transportation, asset monitoring, logistics and sales force effectiveness.
The app is used by employees of various business process outsourcing (BPO) firms and cab drivers to find out each other’s location. The system can also be programmed to send out text message alerts to families of employees about their locations.