KartRocket has launched Kraftly – India’s first C2C mobile marketplace for unique and hand crafted products, which so far have been available largely offline. These items cover a wide range, including art, home & living, apparel, fashion accessories, costume jewelry, craft supplies, food, bath and beauty products, toys and unique products.
“There are over $50 Mn homepreneurs, artisans and flea market sellers that currently have no avenue to sell online except for unorganized channels such as WhatsApp and Facebook. Further, a large number of consumers have no place to discover such eclectic products except in an offline setting. Kraftly wants to become the one-stop shop to cater to both these audiences.” said Saahil Goel, CEO of Kraftly.
The app follows a model of an open marketplace which allows any seller – online or offline – to create their “microshop” in seconds and start selling, without requiring any paperwork. Buyers are able to discover unique products in a personalized manner and directly interact with sellers. Kraftly completely manages payments and logistics for each seller, thereby allowing the long tail of small and home sellers to go online.
Kraftly is owned by KartRocket, a privately held company based in New Delhi, India and co-founded by Saahil Goel and Gautam Kapoor in 2012.
Company charges only 5% per order that a seller receives through Kraftly. Also, buyers can directly deposit money into the seller’s wallet, makes the transaction extremely transparent and relatively cheaper than what consumers used to pay.
Shop owners can also use the app as a “point of sale” system for walk-in customers and use it for accepting credit and debit cards in their shops instantly by signing up on the app.