Jupiter Money Appoints Ex-Swiggy Veteran Anuj Rathi As Chief Product & Marketing Officer

Jupiter Money Appoints Ex-Swiggy Veteran Anuj Rathi As Chief Product and Marketing Officer

SUMMARY

In the new role, Jupiter looks at Rathi as a leader in redefining the personal finance experience for Indian consumers

Rathi joins Jupiter with 18 years of experience and has been with product management at several companies, including Flipkart, Walmart and Snapdeal

At Swiggy, he led product, marketing, growth, financial services and partnership and was a part of the team that launched Swiggy One, Instamart and Gourmet

Jitendra Gupta-led neobanking soonicorn Jupiter Money has appointed Swiggy’s Anuj Rathi as the chief product and marketing officer.

Rathi joins Jupiter with 18 years of experience and has been with companies such as Flipkart, Walmart and Snapdeal. At the foodtech decacorn, he led product, marketing, growth, financial services and partnerships. He was also a part of the team that launched multiple Swiggy products, including Swiggy One, Instamart and Gourmet.

Rathi had announced his exit from Swiggy earlier this week. On his LinkedIn profile, Rathi wrote that he joined Swiggy when the food delivery major was as young as two years old. He served the company for seven years and left as the SVP of revenue and growth.

Elaborating his experience of working at Swiggy through his post, Rathi said in a prepared statement, “I’ve been privileged to lead some of the best individuals across a variety of teams – product management, growth marketing, RnG, pricing, discounting, Swiggy Labs, One, Restaurant growth, partnerships, ads, Deso, merch, financial services, events, ads, meat and alcohol delivery. I’m glad to have played a small role in your professional journeys.”

At Jupiter, Rathi will work with founder and CEO Gupta and lead the product, design, growth and marketing verticals. The neobanking soonicorn said it looks at him as a leader in redefining the personal finance experience for Indian consumers.

Commenting on Rathi’s appointment, Gupta said, “We felt that Anuj is the most suited leader to play an important role in Jupiter’s next growth phase. I am personally very excited to welcome him to Jupiter Money.”

Launched in 2019, Jupiter is a neobanking app that offers multiple financial services, including a debit card, SIPs, mutual funds, personalised savings options, expense management, UPI payments and more.

Recently, Jupiter obtained a licence from the Reserve Bank of India (RBI) to issue credit lines to customers. In January, it secured a debt funding of INR100 Cr to scale up lending products. Following this, in February, sources informed Inc42 that it acquired HRtech startup sumHR to boost its salary management services.