JioCinema said that the partnership will allow the user base of ShareChat and Moj, pegged at over 325 Mn, to access its sports content
Users of the social media platforms can access the curated content in multiple languages via various JioCinema handles
JioCinema has been making aggressive moves to grow its customer base and the Reliance-Disney merger is expected to further bolster its share in the OTT market
Reliance-backed over-the-top (OTT) platform JioCinema said it has partnered short-video social media platforms Sharechat and Moj to showcase its sports content, including the Indian Premier League (IPL), the Women’s Premier League (WPL), the Indian Super League (ISL), and the 2024 Olympics.
In a statement, JioCinema said that the partnership will allow the user base of ShareChat and Moj, pegged at over 325 Mn, to access the sports content derived from the content on the streaming platform.