The OTT streaming platform clocked 59 Cr views on the first day of the tournament, translating into 660 Cr minutes of watch time
As many as 32 startups have associated with the IPL this year, a steep 68% increase from last year’s 19
This year, new-age tech startups such as Dream11, CRED, Upstox, Rapido, among others, have signed multiple sponsorship deals with both JioCinema and Star India
More than 11.3 Cr viewers logged on to Reliance-backed streaming platform JioCinema on the first day of the Indian Premier League (IPL) 2024. This represented a 51% year-on-year increase over the maiden day of IPL 2023.
The OTT streaming platform also clocked 59 Cr views on Day 1 of the tournament, translating into 660 Cr minutes of watch time, it said in a statement.