JioCinema Deploys INR 2,000 Cr Warchest To Take On Hotstar, Netflix

JioCinema Deploys INR 2,000 Cr Warchest To Take On Hotstar, Netflix

SUMMARY

Out of the 100 content pieces produced, 70 are films while the rest are regional shows

The films and shows are scheduled to release in next 18 to 24 months

As per a report, the homegrown media and entertainment industry is projected to touch the 70 Bn mark by 2030

Taking on giants in the Indian streaming space, Reliance Jio plans to release as many as 100 movies and shows on its OTT platform JioCinema over the next 18-24 months. 

Produced at a cost of well over INR 2,000 Cr, the movies and TV series span various languages and genres, and will directly take on competitors such as Disney+Hotstar, Netflix, SonyLIV and Zee5. 

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