The Portland-based customer identity management technology company Janrain, has acquired Arktan which provides innovative real-time social curation and customer engagement products to its customers. The amount of the deal was kept undisclosed.
Redwood City, California-based Arktan was founded in 2009 by Rahul Aggarwal and Srikanth Nagandla.
In 2008, Janrain was founded by Larry Drebes, who had also innovated Rocket Mail, which was later acquired by Yahoo! and is being used as Yahoo! Mail. He had also pioneered the concept of open log-in.
Presently, Janrain accumulates data on the customer’s demographic profile and preferences and provide to brands. The company uses social log-ins to create a customer profile when they visit a brand’s webpage (across devices and other marketing channels) and maintains the database of customers for the brand.
Now with this acquisition, the brands can now use a single account to keep track of both. The strategic joining of hands is a win-win proposition for both the companies and the brands that use them.
On this development, Larry said that with this move, Janrain has become a leading digital engagement platform that has revolutionized the way brands integrate user-generated content into the customer journey.
“Now with integration of the platform with Janrain, marketers will be able to seamlessly integrate their customer engagement experiences into their core identity management platform and leverage more data about their customers than ever before,” he added.
“The opportunity to shape the rapidly evolving digital landscape for enterprises has never been greater. In order to realize the full potential of the opportunity in front of us, I am excited to announce that Arktan has joined forces with Janrain,” Rahul Aggarwal said.
