The Portland-based customer identity management technology company Janrain, has acquired Arktan which provides innovative real-time social curation and customer engagement products to its customers. The amount of the deal was kept undisclosed.
Redwood City, California-based Arktan was founded in 2009 by Rahul Aggarwal and Srikanth Nagandla.
In 2008, Janrain was founded by Larry Drebes, who had also innovated Rocket Mail, which was later acquired by Yahoo! and is being used as Yahoo! Mail. He had also pioneered the concept of open log-in.
Presently, Janrain accumulates data on the customer’s demographic profile and preferences and provide to brands. The company uses social log-ins to create a customer profile when they visit a brand’s webpage (across devices and other marketing channels) and maintains the database of customers for the brand.
Now with this acquisition, the brands can now use a single account to keep track of both. The strategic joining of hands is a win-win proposition for both the companies and the brands that use them.