Gurugram-based travel search marketplace, ixigo, has launched a virtual travel currency to enable users to initiate payments and transactions while travelling.
As per the official statement, travellers using ixigo app for making bookings will earn ixigo money. There will be no restricted usage limit on ixigo money earned through the bookings and the users can avail instant discounts on future bookings as well.
In addition, customers will also be able to use the virtual money across multiple online travel aggregators (OTAs) while booking flight tickets. The virtual travel currency has an expiration period of six months.
Travellers who make bookings using ixigo money will not be charged any extra convenience fee.
Speaking about the problem that ixigo is looking to solve with ixigo money, co-founder and CEO Alok Bajpai said, “Research reveals that travellers in India are tired of gimmicky travel loyalty programmes, cashback offers, and wallets that come with limitations and restrictions on their earning and usage. Most existing programmes, have minimum booking values to earn anything at all, you get your cashback or earnings many days after your booking and your earned value is most likely to expire within 90 days. Also, you can never use all of your earnings at once, as they only allow usage of a small percentage on every transaction.”
Rival travel search firms such as MakeMyTrip and Goibibo, which strive to become changemakers in the online travel space, are also offering earned bonus cash on bookings but with certain restrictions.