IPO-Bound Swiggy Rolls Out New Feature For Users To Share Food Recommendations

Foodtech major Swiggy has rolled out a new feature that will now enable its users to discover and share food recommendations.

Using this feature, Eatlists, users can curate and share their favourite dishes directly within the Swiggy app, the company said in a statement, adding that “it’s like creating and sharing music playlists.”

Swiggy added that to use this feature, customers can tap the bookmark icon against their favourite dishes and further add them to the eatlists, which they can share within the app. 

With this initiative, the foodtech giant claims to solve the problem of indecisiveness while deciding meals and serving recommendations. 

The development comes at a time when a recent Goldman Sachs report claimed that Swiggy’s biggest competitor, Zomato holds a 56-57% market share in the food delivery market. 

Post that, the Bengaluru-headquartered company has been on an experiment spree.

For instance, Swiggy is experimenting with a UPI-plugin to cut off third-party reliance for payments. The feature is in its beta stage currently. As per Inc42 report the service is being offered to a host of selected members. 

Not just this, the company has recently re-launched its gourmet grocery service in Bengaluru via its quick commerce arm, Swiggy Instamart.

It has also released a report in partnership with Bain & Company, claiming that India’s food delivery market is expected to triple to INR 2.12 Lakh Cr by 2030.

With many homegrown giants like Ola Electric, Digit Insurance and FirstCry.com being on the IPO path this year, Swiggy has also reportedly filed for an IPO worth INR 10,414.1 Cr ($1.2 Bn).

The company’s shareholders gave a nod in April.

Meanwhile, its competitor Zomato has relaunched its intercity food delivery offering ‘Legends’. Although it has discontinued its logistics business ‘Xtreme’ due to poor demand, Inc42 reported.