Inventus Capital Partners invests in Children’s Books App

San Francisco based, FarFaria which has developed iPad app for children’s book has closed a $3.25 Mn Series A funding round led by Inventus Capital Partners and various prominent angels. With the funding round, Manu Rekhi from Inventus Capital Partners is also joining the boards of the company.

Launched last year, FarFaria is targeted towards children between the ages 2-9, its engaging story-discovery experience encourages children to stumble into new stories and develop a passion for reading.

“Getting kids excited about reading is the best way to set them up for a successful education and a bright future. We are on a mission to make reading more accessible and more fun for children. We see this mission as a global one that can have a massive impact, and we’re thrilled to have Inventus behind us,” said Ajay Godhwani, CEO, FarFaria.

Manu Rekhi, Inventus Capital Partners, over the investment said that Subscription based digital services like FarFaria are a key theme at Inventus.

The app provides access to over 600 illustrated children’s books, with five new stories added each week, for $3.99 a month.

The iPad app also includes features like Read-to-Me feature where the children can read aloud and it also has a Reading-level badge on every story cover which makes it easy for kids to build-up their skills.

On the publishing side, FarFaria provides publishers and authors a platform to distribute their content and track usage – a platform that children genuinely love to use. “As the shift toward e-books and e-readers progresses, well-designed apps and services with high “kid appeal” like FarFaria are poised to disrupt the market,” said Kristen McLean, Founder and CEO of Bookigee.

Ever since its launch, FarFaria has seen over 10-million books read.