Interior Designing Startup Prolance Raises Funding To Help Businesses Automate Operations

SaaS startup for interior designing, Prolance has raised $2 Mn (INR 16 Cr) in its Pre-Series A funding round led by Foundamental and Axilor. 

Arali Ventures and Force Ventures also participated in the funding round.

Prolance plans to use the fresh funds to expand its geographical footprint across India and widen offerings. 

“Prolance is looking to automate the fragmented and highly complex $60 Bn interior design market in India. The team comes in with in-depth experience in the space, which gives them a unique advantage on product, distribution, and value addition to customers via its cloud manufacturing platform,” said Nandan Venkatachalam, principal and B2B Lead at Axilor.

Founded in 2020 by Rama Harinath K, Vivek Parasuram, Raghunath Gururajan, Jaisimha Sathyanarayana, and Manoj K, Prolance helps automates operations in the interior design process such as CNC file generation, installing furniture and fittings and sending quotes. It also assists in procuring materials for home renovation projects.

Prolance’s founding team holds years of experience in interior designing space. Prior to founding Prolance, Harinath K and Parasuram together founded HomeLane. Harinath K also cofounded MyHomeSpeaks while Parasuram cofounded Bello Interiors. Meanwhile, Gururajan, Sathyanarayana and Manoj K together established DeltaCADD solutions. 

“Prolance started with the mission to transform the interior design industry through technology, and our goal is to become the operating system for the Interior industry. Our growth in the last two years, along with near-universal appreciation from our clients is a testament to the strengths of our SaaS-based marketplace for interior design professionals,” Harinath K said. 

Prolance primarily offers services to interior designers and design firms, architects, contractors, materials suppliers, and panel processing factories. It claims to have saved 20% project costs and trimmed delivery timelines by nearly 40%. 

Prolance said that it has worked with prominent interior designing firms such as Godrej Interio, SquareYards, Landmark, Pepperfry and NoBroker. It further stated that over 1000 smaller interior companies are presently using its platform.  

In India’s furnishing sector, it competes with the likes of home furnishing startup Wify. 

According to a report, the country’s interior design industry, which was estimated at $23.2 Bn in 2020, is likely to grow into a $38.2 Bn market by 2027. The industry will grow at a CAGR of 7.4% during 2021-2027.