The growing number of food joints and the mind boggling amount of options, what to eat is a question which often puts a consumer in a tough spot. Keeping this in mind, Rajesh Sawhney, who launched a food tech startup, InnerChef, a few weeks back has announced the launch of HungerTap, an NFC enabled device for InnerChef customers.
HungerTap is an innovative IoT device which helps people in understanding what they should eat based on their eating habits.
How It Works
The HungerTap device looks a lot like a simple fridge magnet and can be stuck to a fridge or work desk. One can then use their phone’s in-built QR code scanner or NFC reader to scan the device. Based on customer’s past behaviour or orders, the device helps them provide new offers and food choices.
InnerChef plans to leverage the platform’s backed infrastructure and get a deep understanding of consumer behavior and preferences. The data collected with the use of this device will enable them to offer ultra personalized service.
Rajesh Sawhney, co-founder of InnerChef, on launch of HungerTap says, “InnerChef is a big data food tech company. We will leverage technology be it mobile, IOT or big data to enrich the life of our consumer”