Indian mobile adtech company InMobi has entered into a strategic partnership with Microsoft Corp. as part of a technology collaboration.
InMobi will now be moving to Microsoft Azure in a phased manner. Also, the deal will combine go-to-market strategies aimed at enhancing the way marketers are looking forward to their advertising and marketing strategies.
To be noted, Microsoft Azure claims to provide the global scale and platform to meet the needs of the marketing industry with more regions than any other cloud provider.
Microsoft CEO Satya Nadella said, “As digital technology is transforming every industry and every aspect of our lives, companies are seeking new ways to engage customers where they are, with connected, personalized experiences. The combination of Microsoft Azure with InMobi’s marketing platforms will deliver new intelligent customer experiences and business insights to organizations around the world.”
The Expected Synergy Between InMobi And Microsoft
On the back of the global Azure infrastructure, the two companies are looking at additional opportunities in collaborating the empowered InMobi’s Advertising and Marketing Cloud capabilities with Microsoft Dynamics 365.
This also includes AI, machine learning and analytics. The companies will work in cooperation on the go-to-market approach, offering these integrated advertising and marketing solutions to Microsoft’s global enterprise client base.
Further, the InMobi Marketing Cloud will be sequentially launched market-wise worldwide over the next six months.
Due to far more advanced technologies available to marketers, there have been fundamental shifts in the advertising and marketing industry. It is combined with a rapid increase in customer touchpoints across multiple connected devices.
Founder and CEO of InMobi, Naveen Tewari stated that InMobi is building one of the most advanced enterprise platforms for marketers, and the team is extremely excited to partner with Microsoft as it dives into the next frontier of connected devices.
“With Microsoft’s global reach and advanced security, privacy and compliance, alongside InMobi’s scale and decade-long experience in mobile-first technology, we can truly disrupt the marketing ecosystem. Together, Microsoft and InMobi will create a formidable force in the industry” added Naveen.
More On InMobi
Inc42 earlier reported, InMobi acquired Los Angeles-based mobile mediation and revenue management platform AerServ for $90 Mn in a cash-and-stock deal.
Last year, in April 2017, InMobi claimed the profitable status, becoming the second Indian unicorn to ride on the profitability path after MuSigma. This profit has come on the back of video ad delivery to smartphone users, helping clients increase the conversion rate for online shopping and a strong growth in China operations.
InMobi also claimed earlier that with its focus on emerging economies,it will compete with Facebook and Google for a slice of the worldwide mobile internet ad spending pie which is expected to grow to around $200 Bn in 2019.