Homegrown mobile operating system and native applications platform Indus OS has raised $4 Mn Pre Series B funding from existing investors Omidyar Network, Ventureast and JSW Ventures. With this, the startup’s total fundraise till date has reached $13 Mn.
As per its official statement, the newly-secured financing will enable Indus OS to accelerate brand partnerships, user acquisition and product development. By working with more smartphone brands, Indus OS intends to acquire 100 Mn users over the next 3 years.
Commenting on the development, Badri Pillapakkam, Investment Partner at Omidyar Network said, “Indus OS continues to innovate for the smartphone user through its differentiated suite of regional language and system/native application products that help accelerate Internet adoption by the Indian masses.We are confident that the team will cement strategic partnerships with international smartphone brands and build on the momentum gathered over the past few years.”
Armed with the fresh capital, Indus OS is looking to foster partnerships with some of the major developers in the country as well as expand its brand accounts through the integration of Internet services within the OS platform.
According to co-founder and CEO Rakesh Deshmukh, the brand accounts on the Indus OS platform aim to power the digital needs of users via a contextual and seamless interface that is made to designed to reduce battery and data consumption, while also making the experience intuitive.
In August this year, cab aggregator Ola announced a partnership with Indus OS, as part of which it became the first to launch a brand account on the later’s platform. The alliance was aimed at powering the mobility needs of Indus OS users, while also allowing existing customers to transact seamlessly through the default messenger application.