Indian Govt To Introduce Stricter Ad Rules For Online Betting

SUMMARY

The new mandate is expected to be incorporated into the "Digital Media Ethics Code Rules"

The new norms under the digital media guidelines will mandate that advertisements should not go against the advertising code

The government has consistently emphasised adherence to the Code of Advertisement through a series of advisories sent to betting platforms

To combat the increasing prevalence of online betting advertisements, the Indian government is set to introduce new regulations under the Information Technology Rules. These new guidelines will require publishers to comply with a Code of Advertisements.

The new mandate is expected to be incorporated into the “Digital Media Ethics Code Rules,” a segment within the IT Rules that primarily applies to publishers of news, current affairs content, and online curated material, as per a Moneycontrol report.