Price comparison shopping platform, MySmartPrice, has concluded statistics report based on pan India customer research and shopping trends for the period 1 October 2014 – 22 October 2014 during this Diwali season.
As per the report, Indian men shopped more than women, with Mobile phones and electronics among most searched products on MySmartPrice platform.
Key Takeaways from the report:
- Samsung, remained the top brand online this festive season, ahead of Apple, home brand Micromax and Nokia with over 22 lakh shoppers searching for Samsung phones.
- Micromax Canvas A1 became the most sold phone online followed by Micromax Canvas Doodle 3 and Micromax Canvas Juice bagging the second and third spots respectively.
- Interestingly, even as a huge metro populace shopped online with over 53 lakh shoppers, the non-metro diaspora was also not far behind with over 38 lakh shoppers this Diwali
- Apart from Mobiles, the top 5 electronic categories searched include computer, TV, Tablets, Camera and Accessories.
Have a look into the infographic:
The data include visitor data, Sales data as well as in site interest (page views, clicks etc.).
Based out in Hyderabad, MySmartPrice is a shopping research platform whose price comparison service helps users find products at the best price across all top Indian ecommerce stores. Recently, it has integrated its product price comparison services with WhatsApp which allows its users to compare prices and discover the best price across a wide array of mobile phones and electronics using the WhatsApp application. The startup had raised its Series A funding of $1 Mn from Helion Venture Partners and Accel Partners.