Increff Founder’s D2C Apparel Venture OUTZIDR Bags INR 30 Cr

Increff cofounder Nirmal Jain’s direct-to-consumer (D2C) apparel startup OUTZIDR has raised INR 30 Cr (around $3.5 Mn) in a seed funding round led by Stellaris Venture Partners.

The round also saw participation from eight other angel investors, including Livspace cofounder and chief executive Ramakant Sharma and Mamaearth cofounder and chief innovation officer Ghazal Alagh, among others.

“The startup will deploy the fresh proceeds to bolster its business model and product design. Additionally, another portion of the capital will be used for marketing, brand building and inventory management,” Jain told Inc42.

Jain, who previously led Landmark Group’s Styli as founder and CEO in Dubai before launching Increff, joined Mani Kant Mani and Justin Mario to launch OUTZIDR last year. The startup offers western and party wear for women falling in the age group of 17-27 years. 

The fashion startup has been active in the market with its offerings since February 2025, selling via its D2C platform, as well as on fashion ecommerce platforms like Myntra, Nykaa Fashion and AJIO.

Bengaluru-based OUTZIDR has an overall headcount of 22 employees.

The brand operates on a hybrid manufacturing model, sourcing from about 30 factories in India and a few overseas too. The company claimed that it is aiming to reach an annualised run rate of INR 100 Cr by the end of this calendar year.

OUTZIDR competes with brands such as FS Life (previously known as FableStreet) and Berrylush, among others.

The development comes at a time when the fashion industry is transforming with new business models to attract the growing young audience. The switch to omnichannel operations, partnering with quick commerce players, and offering trials at their doorsteps of consumers, has been reshaping the D2C fashion line today.

With the extended funding winter revival, investors are backing D2C clothing startups banking on the lifestyle switch of consumers’ towards fast-fashion.

Shark Tank fame The Bear House raised INR 50 Cr earlier this month, to boost its offline expansion plans.

Meanwhile, B2B manufacturing and supply chain enablement startup Groyyo acquired a majority stake in New York-based online women’s wear company Oussum Inc to strengthen its presence in the US B2B fashion retail market.

As per Inc42 data, India’s D2C space broadly is projected to become a $300 Bn market opportunity by 2030 on the back of continued innovation and the emergence of new players across diverse categories.