iCubesWire Names Former Reliance Digital Executive As Chief Revenue Officer

SUMMARY

Sanghvi will focus on driving the company’s revenue strategies globally

iCubesWire provides clients with 360-degree digital marketing solutions. Catering to more than 500 brands in ecommerce, automobile, technology, financial services, travel and hospitality

With over 27 years of experience that spans across India, Asia and Pacific, Middle East and North African markets

Gurugram-based digital marketing startup iCubesWire has roped in digital and entertainment industries veteran Kushal Sanghvi as its chief revenue officer (CRO).

In his new role, Sanghvi will focus on driving the company’s revenue strategies globally.

With over 27 years of experience that spans across India, Asia and Pacific, Middle East and North African markets, he had previously worked with companies, including Reliance Digital and Entertainment, Citrus Ad, Havas Group, Publicis Groupe and Integral Ad Science among others.

“I am excited to start this new journey with iCubesWire. The company has been doing some incredible work in shaping the future of ad tech not just in India but across several other global markets. I am looking forward to contributing my experience to drive innovation and growth as part of this team”, said Sanghvi.

Founded in 2010,by Sahil Chopra, iCubesWire provides clients with 360-degree digital marketing solutions. Catering to more than 500 brands in ecommerce, automobile, technology, financial services, travel, hospitality and others, the company offers a range of services in performance and social marketing.

The client list of iCubesWire includes big names like P&G, Amazon, Flipkart, Go Air, Qatar Airways, Etihad, Air Asia, Axis Bank, ICICI Bank, Standard Chartered, Kotak Group, HDFC Bank, Ford, Honda, Skoda, American Express, NIIT, Tata Group, Dominos, and McDonald’s.

This comes at a time when most of the startups in India are bolstering their leadership team to drive growth.

For instance, Flipkart-backed fintech super app super.money roped in tech veteran Kaushik Mukherjee as its chief technology officer (CTO).

In October, Paytm appointed its CTO Manmeet Dhody as “AI Fellow” to drive its projects related to AI innovation in business.

According to Inc42’s Indian Startup Founder Sentiment Survey 2023, 76% of the 400+ Indian startup founders surveyed by Inc42 plan to raise their advertising spending by 20-30% in FY25. Another report estimates that the digital marketing sector is bound to be worth over $500 Bn.