Ice Cream Brand Go Zero Gets Fresh Infusion From Existing Investors

Ice cream brand Go Zero has raised INR 12.3 Cr (around $1.5 Mn) as a part of its ongoing Pre-Series A funding round from its existing investors, including DSG Consumer Partners, Saama and V3 Ventures among others.

The round also saw participation from Reckitt Benckiser’s senior vice president and managing director Arjun Purkayastha.

The latest fundraise comes months after the Mumbai-based startup bagged $1 Mn in its Pre-Series A funding round from DSG Consumer Partners, Saama and V3 Ventures in August last year. 

Go Zero will use the fresh funds for marketing and channel expansions, hiring new talents and rolling out new products.

Founded by Kiran Shah in 2022, Go Zero manufactures zero sugar, high protein and low calorie ice creams. The startup claims to be focused on providing health conscious consumers with alternatives to traditional sugar-laden ice creams. 

“I started Go Zero with a simple mission, to make ice creams and desserts healthier and guilt free for all. We have become one of the fastest-growing ice cream brands on quick commerce platforms such as Blinkit and Zepto which I feel are going to become a key channel for the ice cream category as people seek convenience and instant gratification” said Shah.

Founder Kiran Shah brings extensive experience from the ice cream industry, having previously led his family business, Apsara Ice Creams, from 2014 to 2022.

The brand has its presence in more than 16 Indian cities including Mumbai, Pune, Bangalore, Delhi NCR, Hyderabad and Chennai among others. 

Go Zero competes with the likes of NIC, Get-A-Way and Amul.

A Market Research study shows that Indian ice cream market size reached INR 194.1 Bn in 2022 and is expected to reach INR 508.4 Bn by 2028 at a CAGR of 17.5% during 2023-2028.