Ice Cream Brand Go Zero Bags INR 30 Cr To Strengthen Supply Chain

Low-calorie D2C ice cream brand Go Zero has raised INR 30 Cr in its Series A round from existing investors DSG Consumer Partners, Saama Capital, and V3 Ventures.

The round also saw participation from boAt cofounder Aman Gupta via Shark Tank India and Emcure Pharmaceuticals’ Namita Thapar.

In a statement, the startup said it will use the capital to fuel supply chain expansion, product innovation, and brand growth. 

Go Zero is looking to strengthen its footprint across Tier I & II markets via quick commerce platforms. The ice cream maker said it is also set to launch new guilt-free products, such as kulfi sticks and cassata.

Founded by Kiran Shah in 2022, Go Zero manufactures zero-sugar, high-protein and low-calorie ice creams. It is focussed on providing health-conscious consumers with alternatives to traditional sugar-laden ice creams. 

The D2C startup sells its products via Swiggy and Zomato, as well as quick commerce platforms like Swiggy Instamart, Blinkit, and Zepto, across 16+ Indian cities, including Mumbai, Pune, Bengaluru, Delhi NCR, Hyderabad, and Chennai.

Go Zero presently has two manufacturing units in Mumbai and Bengaluru.

Commenting on the funding, cofounder Shah said, “We are proud to lead this transformation in the guilt-free ice cream category with Go Zero. This fresh funding will accelerate our plans to bring healthier indulgence to more households across India.” 

With the fresh funding, Go Zero claims to have raised $6 Mn since its inception. It last raised INR 12.3 Cr (around $1.5 Mn) in June last year.

Go Zero competes with the likes of NOTO, Get-A-Way, among others.

Last month, John Abraham-backed NOTO also secured INR 15 Cr (about $1.7 Mn) from Inflection Point Ventures and others.

On the back of rising disposable incomes, the spending on food and beverages is rapidly rising in the country. As a result, India’s food and beverage market is expected to grow to $68 Bn by 2030.