I-T Department To Knock On Social Media Influencers’ Doors

SUMMARY

Per the I-T department, these influencers have posted about their overseas holidays and luxury shopping and paid zero or ‘substantially low’ tax

The department is looking at a group of 30 other influencers on YouTube, Instagram, Twitter and other social media channels

The influencer marketing industry in India was valued at more than INR 1,200 Cr in 2022, set to grow to INR 2,800 Cr by 2026

Several large social media influencers are on the Income Tax radar following their travel posts to exotic locations. The I-T department has reportedly sent notices to 15 such influencers.

Per the I-T department, these influencers have posted about their overseas holidays and luxury shopping and paid zero or ‘substantially low’ tax. Per a senior official from the department cited by the ET, these influencers are paid huge amounts by the companies whose products they promote through their large social media presence.