Delaware and Hyderabad-based mobile tech startup AppVirality has raised $465k in seed funding from a group of investors in the US and India including Rajan Anandan (Google India), Mike Galgon (aQuantive), Ravi Gururaj (Nasscom), Ashim Mehra (Baron Capital), Mohit Saxena (InMobi), India Internet Group, and TNN Capital.
Graduated from the Microsoft Accelerator in May 2014 and developed by brothers and founders, Ram Papineni and Laxman Papineni, AppVirality is a plug and play growth hacking toolkit for mobile apps, that helps app developers in identifying and implementing the right growth techniques without having to code.
AppVirality currently offers two growth techniques aimed at increasing app downloads and user engagement through organic channels. The startup is also releasing a new growth technique called “Personalized In-App Referrals” which helps app developers in running custom In-App referrals without having to code.
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The company is also aiming at adding three more unique growth techniques to its product suite by end of May 2015.
“The world is amidst a massive shift in mobile space and we are happy to see one of our portfolio companies is leading this change. We are confident that this investment will drive the AppVirailty Team to innovate further and bring in more such ideas in the market.” – Ravi Narayan, Director, Microsoft Ventures India.
The startup plans to use the funds raised for further product development and hiring talent. “Growth hacking is on hightime at the moment, Our vision is to build a robust product that gives power to the growth or marketing teams who can login to our dashboard, select growth techniques and implement on the fly, no coding required.” Said Ram & Laxman.
AppVirality currently is a 6 member team working out of IIIT campus and is looking at steady expansion and has over 700 apps signed up and integrated with 60 plus apps to begin with.