Experiment 1. Finding Purpose
Finding core purpose for your app/product is of utmost importance in any business. Sometimes we have to try multiple times, talk to potential customers and pivot to figure out if our product actually solves the problem of end users or not. Vidzy is created out of the users’ need to upload and share their videos seamlessly with friends, family and others (Learn more about how we experimented relentlessly to find the right product market fit).
No platform today motivates users to share their full length, personal videos in a social environment:
Mobile video space. Vidzy finds a unique space of its own- Personal+Long videos+Social+Recorded videos
The way users record, save and share videos (current behaviour)
- Videos of events, attractions, places while travelling.
- Videos showcasing life, talent, activities (in colleges) etc.
- Videos of kids (cute videos or showcasing talent).
- Videos of parties/marriages/family gatherings etc.
Most of these personal videos are shareable, but not necessarily have viral nature. Also, these videos are typically between 30 secs to 5 minutes. Today, users either send these videos via personal messaging platforms or do not do anything and later store it on cloud, hard disk or simply delete those videos to free up space.