“Time is-changing” – a phrase that we often hear which holds specific relevance in today’s digital world. The online education industry, in particular has seen its emergence from being a nascent market to one of the leading industries across the globe within a very short span of time.
The rise of digital mediums and increased penetration of portable digital media has expanded its reach in areas that were earlier cut-off from the benefits of elearning. This has directly resulted in an increasing number of edupreneurs coming to the fore – educational entrepreneurs such as Aakash Institute, Byju’s Classes and Meritnation have tapped into the dynamic online atmosphere to create vibrant learning communities that can mutually benefit both education providers and learners.
As more and more new age educators migrate online, it becomes important for them to create their own virtual presence to build upon offline brand value and service quality.
However, most of the present online education infrastructure available to these educators to create their online academies utilises separate platforms such as live classes, learning management system (LMS), payment collection etc, that are provided by different service providers. As a result, the overall online education experience tends to be rather broken and disharmonious for learners.
From a service provider’s perspective, it offers limited scalability and tends to be rather costly owing to the technological challenges present in amalgamating and maintaining these tools into one integrated platform. These issues detracted learners as well as several educators from opting for an elearning model, despite the benefits offered in terms of penetration, flexibility and ease-of-access.
The advent of self-branded online academies has provided a long-term and viable solution to edupreneurs. Continuing in the same vein of constant reengineering that has fuelled the online education ecosystem, these online academies have been increasingly becoming more and more popular amongst educators due to their seamless integration of various technologies onto one single platform. By setting up a self-branded online academy, the edupreneurs are free from dealing with technological nitty-gritty to focus on the more important aspects of online education ecosystem such as increasing their learner engagement, improving their teaching effectiveness, and enhancing their ability to reach out to new learners.