After multiple attempts at different startup ideas, Rahul Yadav, former CEO and co-founder of Housing.com has re-joined the real estate. Yadav has been appointed as the Chief Product and Technology Officer of ANAROCK Property Consultants. ANAROCK was launched by industry stalwart Anuj Puri last month.
Talking about the appointment, Rahul Yadav said, “I consider my appointment as Chief Product & Technology Officer at ANAROCK Property Consultants the logical next step in my career, and it is, of course, a complete privilege to work with an outstanding industry leader like Anuj Puri. Given my product and technology background, I am fascinated by the highly tech-driven approach that ANAROCK is adopting for its residential real estate business, and I already feel very much at home here.”
In his current role, Rahul will be building a team of product and technology experts to improvise ANAROCK. A company statement mentions that before joining ANAROCK, Rahul also advised the Lodha Group for a brief period. He will be based out of ANAROCK’s Mumbai offices in Bandra-Kurla Complex.
The ANAROCK Story
Arun Puri is the former Chairman & Country Head of international property consultancy JLL India. ANAROCK Property Consultants Pvt. Ltd, is essentially the rebranded avatar of JLL’s erstwhile residential brokerage business, which Puri acquired earlier this year. At that time, Puri had also announced a real estate investment and fund platform, which aimed to invest about $46.25 Mn (INR 300 Cr) in residential real estate projects.
ANAROCK’s residential brokerage model fully enables supply, demand, and discovery through a digital platform, with transactions facilitated offline via real estate experts.
Talking about the appointment Anuj Puri, Chairman – ANAROCK Property Consultants said, “This appointment is in line with ANAROCK’s highly technology-driven orientation and business model for its residential advisory services. The online real estate business is still in its fledgeling stage in India, and we are taking the lead on boosting it into maturity. So far, the real estate sector has not been able to emulate the success of ecommerce for consumer durables and services. We intend to change that, and Rahul Yadav’s experience in harnessing the consumer housing market at via technology will add the key element.”