Honasa’s Hair Care Brand BBLUNT Hits INR 100 Cr ARR, Grown Over 4X Since Acquisition

Honasa Consumer Ltd’s hair care brand BBLUNT claims to have achieved an annual revenue rate (ARR) of INR 100 Cr.

Honasa, which operates D2C brands like Mamaearth and The Derma Co, acquired the hair care brand for INR 134 Cr from Godrej Consumers back in 2022. 

BBLUNT has grown four times since its acquisition. In addition, it has also seen a six-fold rise in brand-related Google searches over the past two years, Honasa said in a statement.

 The company further claims that it has leveraged its on-trend, data-based innovation strategy to help BBlunt grow. “The focus on leveraging data for product innovation and responding swiftly to emerging trends continues to be a cornerstone of the strategy,” it added. 

Founded over two decades back by Adhuna and Ashoke Bhabani, BBLUNT offers a diverse   product portfolio consisting of hair colours, shampoos, conditioners, styling products and serums. In 2013, Godrej cquired 30% stake in BBLUNT.

BBlunt has created solutions tailored specifically to Indian hair types and conditions, focussing on hair colors, shampoos, conditioners, styling products, and hair appliances. 

“We are extremely thrilled with BBlunt’s achievement of reaching an INR 100 Cr annual run rate and growing the brand 4X since the acquisition. From the outset, we were confident in the brand’s potential and knew that our strategic playbooks could drive its expansion. These playbooks have enabled us to broaden the brand’s reach and scale it significantly,” Varun Alagh, cofounder, chairman and chief executive officer of Honasa Consumer Limited, said.

It is pertinent to note that besides BBLUNT,  Honasa has brands like Aqualogica and Ayuga in its portfolio. It has also acquired brands like Dr Sheth’s, and Momspresso over the years.

Honasa Consumer posted a 62.9% jump in its profit after tax (PAT) to INR 40.2 Cr in the June quarter (Q1) of the financial year 2024-25 (FY25) from INR 24.7 Cr in the same quarter of previous year on the back of increase in the sales of its beauty products.

The company’s operating revenue witnessed a strong growth of 19.3% on a year-on-year (YoY) basis and 17.3% sequentially to increase to INR 554 Cr in the reported quarter.