Honasa To Acquire Men’s Personal Care Brand Reginald For INR 195 Cr

Beauty and personal care major Honasa Consumer is acquiring BTM Ventures Pvt Ltd (BVPL), the parent of men’s personal care brand Reginald Men, for INR 195 Cr.

In an exchange filing, Honasa said that it would acquire a 95% equity stake in BVPL via secondary purchase for INR 195 Cr enterprise value on a “no-cash no-debt” basis. 

The deal is expected to be completed in four weeks, while Honasa plans to buy the remaining 5% stake in BVPL via secondary purchase after completion of 12 months from the majority buyout.

Founded in 2022 by Trisha Reddy Talasani, Reginald Men is a men-focussed beauty and personal care brand. Its offerings include sunscreen, moisturiser, hair and face serums, and more. It has a strong presence in South India from where it gets 80% of its sales. 

Honasa said that the acquisition marks its strategic expansion into the rapidly growing men’s personal care category and will further strengthen its presence in the South Indian market.

(The story will be updated soon)