Honasa Ropes In Snapdeal Veteran To Lead Tech And Engineering

SUMMARY

In his new role, Chhaparwal will be responsible for the company’s technological strategy focussed on integrating advanced tech solutions to support its growing consumer base

Before joining Honasa, Chhaparwal was AVP, head of engineering at ecommerce major Snapdeal

At Honasa, Chhaparwal will handle the technological aspects, including digital platforms development and optimising supply chain processes through SAP systems

Honasa Consumer, the parent of D2C brand Mamaearth, has roped in Lokesh Chhaparwal as senior vice president – technology and engineering.

In his new role, Chhaparwal will be responsible for the company’s technological strategy focussed on integrating advanced tech solutions to support its growing consumer base.

Before joining Honasa, Chhaparwal was AVP, head of engineering at ecommerce major Snapdeal. He has served Snapdeal for more than 13 years after joining the company in 2011.

At Honasa, he will handle the technological aspects, including digital platforms development, optimising supply chain processes through SAP systems, and advancing marketing technologies for personalized consumer experiences, it added.

“Chhaparwal will also be responsible for overseeing internal security measures to protect sensitive data and ensure operational efficiency,” the company said in a statement.

“I am honoured and excited to be joining Honasa Consumer Limited, a trailblazer in the beauty and personal care industry. The company’s unwavering commitment to creating consumer-first products resonates deeply with my passion for leveraging technology to address complex challenges and deliver impactful solutions,” said Chhaparwal.

On the appointment, the company’s cofounder Varun Alagh said, “Chhaparwal brings a wealth of experience in leveraging data to enhance customer experiences and streamline business operations. His track record of driving technology adoption and his vision for leveraging data to create meaningful, personalised connections with our consumers makes him an invaluable addition to our leadership team.”

The development comes a couple of days after Honasa’s chief business officer (CBO) Zairus Master resigned from his role.

A few months ago, the company also elevated its executive Vipul Maheshwari to the role of senior vice president – product and data analytics.

Founded in 2016 by husband-wife duo Varun Alagh and Ghazal Alagh, Honasa Consumer provides personal and beauty care products and claims to be a safe and toxin-free D2C brand. It has a diverse brand portfolio which includes Mamaearth, The Derma Co., Aqualogica, BBlunt, Dr. Sheth’s, and Staze Beauty.