“The common mistake is to see mobile recruitment as a one-time investment. Our biggest success is the fact that we made mobile recruitment part of our organic growth.” – Vildan Stidham of Abbott.
To enrich the candidate experience, the mobile friendly website is a must. About 28% of job seekers including 53% of 18-29-year-olds have used the smart phone as part of a job search – Glassdoor. Irrespective of your organisation being fortune 500/ SMB, a huge chunk of investment, must go to optimising the mobile experience as majority of candidates review the job opportunities through mobile and apply for the job opening right away.
LinkedIn surveyed 800 professionals and <13,000 talent acquisition leaders to understand the importance of mobile recruiting. The results were:
- Only 13% invested in mobile friendly recruiting.
- Only 20% have mobile optimised career sites.
- Only 18% did optimise their job posts for mobile.
60% of the population across the world owns a smart phone and the number is expected to rise up to 67% by 2019 which clearly suggests the transformative trend in the recruiting industry. To start the growth in the mobile recruiting for your organisation here’s where you can start:
Research on what percentage of users interact with your site on mobile, how many of them browse through the job opportunities via mobile, conversation rates desktop vs. mobile, ease of use desktop vs. mobile. Gaze at competitor websites to create a rough plan and be creative in the approach than your counterparts.
Create a Mobile Recruiting Strategy
Once you have the numbers put down create the step by step action plan for mobile recruiting that aligns with your business. Use a mobile responsive design and integrate careers page on the landing page which helps in keeping the openings in your organisation right before your prospective candidates as they visit your site.
Employer brand
The first thing the candidates consider before responding to the job offer is your employer brand. In this mobile-centric world when the prospective candidates have the access to every information, everywhere at any time they prefer to research your organisation, its social presence, past employee experience, etc. before becoming a candidate available for hire.
Organisation consideration
Once the information the prospective candidates is seeking is seamlessly available on mobile with highest user experience, the prospective candidates decide to go ahead and apply to companies without wasting much of the time ultimately becoming the candidate.
Prompt engagement with the candidates
Once the candidate applies, he expects the immediate response from the employer. Status of the application to the candidates can be sent via SMS, emails or direct phone call. Prompt engagement with the candidates helps in creating and building a healthy relationship between the recruiters and candidates which will last long.
Mobile recruiting is evolving and will continue to do so, playing a huge role in enriching the overall candidate experience. No matter how much time and energy it might consume, it is must for every company to be in mobile with the mobile first world.
