Groyyo Elevates Nitin Jain To The Role Of Cofounder

SUMMARY

Jain was the managing director of exports earlier and would continue to focus on international markets in his new role

Groyyo said Jain has played a key role in expanding its international business across diverse markets, including the UK, the EU, Australia, and South Korea

Founded in 2021, Groyyo helps MSMEs in the fashion and lifestyle industries digitise their processes and connect with brands

B2B manufacturing and supply chain enablement startup Groyyo has promoted Nitin Jain to the role of cofounder from his earlier position of managing director of exports.

In his new role, Jain will continue to focus on international markets. Groyyo, in a statement, said that he has played a key role in expanding Groyyo’s international business across diverse markets, including the UK, the EU, Australia, and South Korea.

Prior to joining Groyyo, Jain worked as the director of marketing at Wearwell India where he built its global order book, the statement added.

Commenting on the appointment, Groyyo CEO and cofounder Subin Mitra said, “He (Jain) has been pivotal in scaling our exports order book in regions like the UK and EU, bringing onboard strategic customers like Next, John Lewis & Mango. We are confident his larger role will not only enable us to double down on these markets but also expand into newer and more exciting ones like Australia & South Korea,”

Founded in 2021 by Mitra, Pratik Tiwari, and Ridam Upadhyay, Groyyo helps manufacturing micro, small and medium enterprises (MSMEs) in the fashion and lifestyle industries digitise their processes, including inventory management. It also brings them together on a single platform to connect them with brands.

Groyyo allows brands in the fashion and lifestyle categories to browse products and helps them connect with manufacturers. It also provides fabric and yarn to manufacturers.

Jain said he would leverage Groyyo’s design, manufacturing & supply chain capabilities to not only ramp up orders from existing clients but also form additional strategic partnerships.

Groyyo claims to have over 360 MSMEs on its platform, which produce over 150 categories of products for more than 110 brands across over 9 countries. The startup claimed that its exports business has grown 3X in the last 2 years and it is rapidly expanding in new markets such as the US, the UK, and the EU.

In January this year, the startup raised $5.4 Mn debt funding from Lighthouse Canton and Trifecta Capital. Overall, it has raised over $36 Mn to date and counts the likes of Tiger Global and Alpha Wave Global among its backers.

In September, Groyyo appointed Smita Verma Kansal as its chief business officer (CBO) and Alessandro Bertini as vice president – commercial.