Greenday's 'Better Nutrition' brand has brought in MasterChef Pankaj Bhadouria as an investor and culinary advisor
Bhadouria will lead new product development, focusing on creating innovative biofortified food products
This partnership follows PV Sindhu's recent investment in the brand.
Agritech startup Greenday’s FMCG brand Better Nutrition has roped in MasterChef x as an investor and culinary advisor. This comes only a month after the company secured an investment from PV Sindhu.
While the Lucknow-based company did not disclose the funding amount but said in a statement that it aims to leverage Bhadouria’s culinary expertise to develop innovative biofortified food products catering to health-conscious consumers.