SUMMARY
IPPB will have at least one branch in every district of India
The move is aimed at leveraging the reach of India Post to provide banking service to people in rural areas
We are directly recruiting 3,500 people and pushing the financial literacy programme in a big way, says Sinha
Telecommunications minister Manoj Sinha expects India Post Payments Bank (IPPB) to be profitable after two years. IPPB will start its operation with the launch 650 branches across the country on September 1 (Saturday).
“This will happen because postal workers will be motivated by the commissions offered to them. This motivates workers, which is generally not the case in the government sector,” Sinha told ET in an interview.
The government has decided to give 30% commission on earnings. Of which, 25% will go directly to postmen or Grameen Dak Sevaks (GDS), and 5% to the department of post. IPPB has already opened 4 lakh accounts, so far.
“We are directly recruiting 3,500 people and pushing the financial literacy programme in a big way. We require more people. We have trained 18,000 postmen and GDSes,” Sinha said.
IPPB will have at least one branch in every district of India. The move is aimed at leveraging the reach of India Post, that has 1.55 lakh branches across the country, to provide banking and financial service to people in far-flung areas. Ahead of the national launch, a special drive was conducted in the Central Indian region to enroll new customers for IPPB.
IPPB became the fifth such entity — after Airtel Payments Bank, Aditya Birla Idea Payments Bank, Fino Payments Bank, and Paytm Payments Bank — to start operations after the Reserve Bank of India (RBI) gave its in-principle approval.
Sinha said that IPPB has no competition with the private banks due to its wide reach in the remotest parts of the country. He said IPPB is present in 130,000 villages. There are about 649,481 villages in India, according to 2011 census data.
The unique selling point (USP) of IPPB is doorstep banking which would be operational through three lakh postmen (the last mile service partners of IPPB ), along with providing Direct Benefit Transfer to customers.
“People don’t need to hold on to cash and can use a QR card. You don’t have to remember your pin number. You don’t have to remember your account number. And this will be the lowest cost account opening system because of Aadhaar. Within minutes your account will be open and transactions will happen within fractions of minutes,” Sinha said.
According to the minister, IPPB’s target customers are senior citizens, students, homemakers, urban migrants, farmer, direct benefit transfer (DBT) beneficiaries, rural influencers, kirana stores and small businesses.
Photo Credit: IPPB
In the IPPB accounts, the balance on reaching the maximum threshold of $1.4K (INR 1 lakh) would be transferred to the linked Post Office Savings Account (POSA).
“According to the licence conditions with the RBI, we have a deposit limit of maximum INR 1 lakh for savings accounts. But in our case, we have the advantage of existing postal savings accounts. We will link these (IPPB) accounts to postal savings accounts,” the minister said.
“Helping government schemes reach the last man has been a key goal of our government. If IPPB can be a tool to help achieve this, then I will definitely be somewhat satisfied.” the telecommunication minister said.
[The development was reported by ET.]
